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The ex-showroom
price of a diesel car is higher than that of a petrol car, but the difference is so narrow
that it hardly deters the consumer from preferring diesel-run Cheap Diesel vehiclesNo. Neither is industry
Its a bad price war out there. Diesel car manufacturers are in rampant competition to make
diesel car prices as attractive as possible. The ex-showroom price of a diesel car is
higher than that of a petrol car, but the difference is so narrow that it hardly deters
the consumer from preferring diesel-run vehicles.
New strategies are redefining the diesel car market. See,
for instance, what Skoda India has done. Their entry into the Indian market was unique:
contrary to trends, the price of the petrol version and the diesel version was the same.
Consider the effect of such a strategy on the consumer, who would now naturally be
inclined to go for the latter. Indeed, companies are not chary of even reversing the
trend: among Tata Safaris top end models, the price of the petrol versions are
higher than the diesel ones (See timeline: Diesel car models since 1998).
Customers, understandably, are spoilt for choice. |
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ALL
ABOUT GUZZLING: Fuel trends in Delhi |
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Indeed, dieselisation is worsening. Some of the
largest carmakers, that had hitherto stayed away from diesel versions, are now preparing
to aggressively enter the diesel market. Maruti Udyog Ltd (MUL) is setting up a diesel
engine assembly plant at Gurgaon near Delhi. Diesel cars are about 5 per cent of the total
MUL production and MUL currently imports its diesel engines. Hyundai Motor India Ltd is
all poised to roll out a diesel version of one of its most popular model, the Santro. The
Indian unit of Italys Fiat Auto Spa also plans to introduce a new diesel Sedan in
April 2004: apparently, the diesel Sedan will be powered by the same 1.9 litre engine that
powers its flagship Palio hatchback and the Adventure estate and will be called the Petra.
Diesel
car models since 1998 (Years are indicative) |
1998 |
1999 |
2000 |
2001 |
2002 |
2003 |
2004 |
Tata Indica (Costlier by only
Rs 16,000 than petrol version)
Maruti Zen
Ford Ikon
Tata Safari (cheaper by
Rs 78,099 than petrol version) |
Ford Mondeo |
Toyota Qualis
Mercedes E 220 cdi |
ctavia Ambiente
(Priced same as the petrol version)
Mahindra
Bolero |
Mercedes C 220 cdi
Hyundai Accent CRDi
Tata Indigo
Maruti Esteem (Costlier
by around Rs 17,000
than petrol version)
Hindustan Motors Pajero
Mahindra Scorpio |
Skoda Octavia Elegace
Fiat Palio
Fiat Adventure
Hyundai Terracan
Ford Endeavour |
Mercedes C 220 cdi |
Going by the plans Indian automobile
manufacturers are gleefully hatching, the future looks bleakly dieselised. Let us
understand that in India, the quality of diesel used is extremely poor. Moreover, the
Indian government is not interested in providing cleaner diesel. In such a scenario, the
effect more diesel cars on Indian roads are going to have is absolutely disastrous.
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RULING: July 28, 1998 Public transport of Delhi should be increased
to 10,000 by April 1, 2001.
Entire city bus fleet should be converted to CNG |
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OBJECTIVE:
Leapfrog Delhi to far better emissions levels than the dismal Euro 0 standards in force
and a feeble promise of Euro II emissions standards in 2005.HURDLES:
The order was not easy to implement. Resistance from entrenched diesel business and lack
of policy support from the government held up its progress. Despite the resistance the
Supreme Court finally ruled on April 5, 2002 that orders and directions cannot be altered
by any administrative decision of the government and dismissed all objections to the
programme. With the Court reaffirming the CNG order a large influx of CNG vehicles
followed.
THREE
CHEERS FOR CNG:
Despite all odds the expansion of the CNG programme has been impressive. |
On December 1, 2002, the entire city bus fleet in Delhi became
diesel-free, representing the largest city CNG bus fleet in the world.
There are nearly 10,000 CNG buses, 5,000 minibuses, 47,201 three-wheelers, 5,000
taxis and 10,350 cars on the roads.
An extensive network of CNG refuelling stations as many as 109 refuelling
stations is in place.
CNG sales have increased dramatically from 0.99 lakh kg per day in March 2001 to
7 lakh kg per day in January, 2004.
The most significant aspect is that it has largely targeted the diesel driven
vehicles in the city. According to an estimate of a World Bank study on Delhi pollution in
1996, diesel vehicles were responsible for as much as 62.5 percent of the total
particulate emissions from the transport sector. |
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If dieselisation of the car fleet is
now allowed to continue unchecked, Delhi will undo the gains from the CNG programme. |
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