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PRODUCT WATCH |
Insure your teeth
Pepsodent, the toothpaste marketed by Hindustan Lever has
launced a Dental Insurance (DI) Policy along with collaboration with New India Assurance.
The focus behind the insurance scheme is to promote good oral hygiene as per the goals of
the National Oral Health Policy.
According to the National Oral Health Policy 85 per cent of Indian children and nearly 90
per cent of adult Indian population suffer from common dental problems like caries and
periodontitis.
But would reqular usage of a praticular brand bring about a decline in dental problems?
Dental problems are more associated with poor dental hygiene and really have not much to
do with using a particular brand. Or is it the sluggish market growth which has not seen
much change over the last two years?
Under this scheme, Pepsodent will be offering its customers insurance cover against
expenses of up to Rs 1,000 for the extraction of a permanent tooth/teeth on account of
caries and periodontitis. Covering a period of one year, the insurance comes into effect
six months after the Pepsodent Dental Insurance Certificate is issued to the customer. The
dental insurance form is available with different variants of the toothpaste and the form
has to be submitted along with the dental bills to the New Delhi office of Pepsodent,
Pepsodent has hired the serivces of a delhi based backend service provider (SP) who would
be verifying the claims sent in by the customers. The SP would be further sending in the
genuine forms to New India Assurance for reimbursment of the expenses, which would take
place within 30 days. However whether the core idea remains gum protection and better oral
hygiene or just a smart move to market Pepsodents strategy will be watched closely. |
Delhiites' health
A three-year project has been initiated by the Central
Pollution Control Board and the Chittrajan National CancerInstitute, Kolkata to study the
damage that pollution is doing to the health of Delhiites. Results from blood and sputum
samples will be correlated with pollution levels data of that particular area. Health
camps in various parts of the city are to be held wherein the samples will be collected.
Pollution is known to affect the alveolar macrophage (AM) count in the blood. A similar
study done in Kolkata has shown that people staying in polluted areas had almost seven
times the mean AM value than that of rural people. The mean AM count in rural areas is 3.4
AM per high power field. The study besides looking into the occupational and residential
exposures of the people and the travel route that they take is also paying attention to
the socio-economic background of the respondents.
UNEP |
Still active
The United Nations Environment Programme (UNEP) has found
three sites in Bosnia-Herzegovina that were targeted with weapons containing depleted
uranium (DU) during the mid-1990s to be still radioactive enough to pose a risk to human
health. A by-product of nuclear power, depleted uranium has been used in heavy tank
armour, anti-tank munitions, missiles and projectiles. According to the World Health
Organization (WHO), DU has 60 per cent of the radioactivity of natural uranium and
"significant chemical toxicity." More than 10,000 rounds of DU ammunition were
fired during the air strikes in 1994 and 1995. Around 200 environmental samples -
including 47 surface soil samples, three full soil profiles, three penetrators, one full
DU bullet, 24 airsamples, 42 water samples, and samples of lichen, bark, moss, mushroom
and vegetables were taken and analysed for radioactivity and toxicity at laboratories in
Switzerland, Italy and the United Kingdom. Two of the sites - the Hadzici tank repair
facility and the Han Pijesak barracks have not been cleaned of radioactive
materials and dust although people are working in these facilities. The UNEP recommends
the decontamination of buildings in these three sites as the first precautionary step to
avoid unnecessary health implications.
Fat, fatter, fattest
Studies conducted in affluent schools of Delhi point out to an
increase trend in obesity in school going children. Sitaram Bhartia Institute of Science
and Research studied 750 children in the age group of 10 years and found that 22 per cent
were overweight. The prevalence of obesity has been found to be more common in boys;
perhaps girls at that growing age are more obsessed with image building rather than food.
Refractive error was also on the increase with 35 per cent of the children having a
subnormal visual acuity of 6/9 or less. A high incidence of dental caries was also found
with nearly 40 per cent of the school children having dental problems like caries and gum
infections related to poor oral hygiene. The study points out to the increased consumption
of sugary and junk foods as one of the major contributory factors to the rise in obesity.
Umesh Kapil, additional professor, department of gastroenterology and human nutrition at
the All India Institute of Medical Sciences (AIIMS), New
Delhi, who conducted a similar study says, "Changing
lifestyle patterns has made fast food a necessity of our lives. This has however to be
balanced with exercise, which is sadly lacking in today's children." Growing
sedentary lifestyle, coupled with overprotective parents, more disposable income, and
nuclear families with both parents working all contribute to the increase in
obesity amongst growing children.
Operation clean up
Finally after nearly 18 years of the Bhopal tragedy, the toxic
waste still lying at the Union Carbide site is to be cleaned up. The Defence Research and
Development Organisation (DRDO) will undertake the clean up and already Rs 50 crore has
been allotted towards the clean up operations. The toxic waste still around is causing
severe contamination of the soil and water table. Vegetables grown in the area have been
found to have high levels of pesticides due to the contaminated water. In this operation,
Union Carbide's machinery would be decommissioned and the solar evaporation tank and land
would be "secured." With plans to construct a reservoir, a pump house and lay
pipelines, the state government is also increasing the supply of safe drinking water to
Bhopal's 36 affected wards. |
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